Eat Better Co. Stuns Sharks with ₹1 Crore Monthly Sales, Strikes Deal with Namita Thapar on Shark Tank India!

The founders of Eat Better Co., a snack company, appeared on Shark Tank India and amazed the investors with their success story. They started making snacks in their home kitchen and have now grown into a 20,000-square-foot factory, earning a huge Rs 1 crore per month through their partnership with Blinkit.

They came to the Sharks looking for an investment of Rs 50 lakh (about $62,500) for 0.5% of their company, valuing their business at Rs 100 crore (about $12.5 million). Their goal is to make Rs 30 crore (around $3.75 million) this year.

Investor Reactions

• Anupam Mittal liked their business but felt their valuation was too high, so he didn’t make an offer. He wished he had met them earlier.
• Ritesh Agarwal liked their products but also didn’t invest. However, he suggested a potential partnership through his company, OYO Rooms.
• Namita Thapar had concerns about their packaging and some of their statements, but when she heard about their strong sales, she quickly made an offer. She agreed to their valuation and offered Rs 50 lakh for 0.5% equity but added a condition: she wanted 1% of their profits until she recovered her investment.
• Vineeta Singh also made an offer of Rs 50 lakh, but she asked for a larger 1.5% share and did not ask for any share of their profits.

During the discussion, Namita pointed out that many companies sign exclusive deals with online platforms, which excited the founders. However, Anupam disagreed, saying, “Never give up control to the person who’s selling your stuff.” One of the founders, Vidushi, responded smartly by reminding him that his company, Shaadi.com, had a similar deal with Zepto. This made Namita laugh and say, “Well said, Vidushi!”

A Bigger Offer

Kunal Bahl then joined in, saying he likes to invest big and stay deeply involved. He made a bold offer of Rs 2.5 crore (about $312,500) for 5% equity, valuing the company at Rs 50 crore (about $6.25 million)—half of what the founders originally wanted. He did not ask for any share of their profits.

He told the founders, “If you want your company to be worth a lot, choose Namita. If you want a partner who’s really committed, you know who to pick.” Namita quickly responded, “Excuse me! I’m a very committed partner.”

The Final Decision

The founders asked if the investors would join forces and invest together, but none of them wanted to. Namita explained that equity is permanent, while royalties are temporary. She reassured them that, with their rapid growth, the 1% profit share would be a small amount in the long run.

In the end, the founders chose Namita’s offer over Kunal’s, deciding to keep their company’s higher valuation.