Indian Box Office in 2024: A Year of Highs and Lows

The Indian box office achieved a gross collection of ₹11,833 crore in 2024, making it the second-highest earning year after 2023’s record ₹12,226 crore, according to Ormax Media.

Attendance and Ticket Prices
While revenue remained strong, cinema attendance continued to lag behind pre-pandemic levels for the third year. The Average Ticket Price (ATP) rose slightly by 3%, from ₹130 in 2023 to ₹134 in 2024.

Performance of Regional Cinema

• Telugu Cinema: Led the domestic box office with over ₹2,000 crore for the third consecutive year, despite a 12% drop in audience numbers.
• Malayalam Cinema: Doubled its market share to 10%, crossing ₹1,000 crore for the first time. The film Manjummel Boys became the highest-grossing Malayalam movie, earning ₹150 crore.
• Gujarati Cinema: Grew by 66%, making it the second-best performing regional industry after Malayalam.
• Hindi Cinema: Revenue fell from ₹5,380 crore in 2023 to ₹4,679 crore, reducing its market share to 40%.
• Kannada Cinema: Struggled, with collections dropping 13% and audience attendance hitting a 10-year low.

Top Hits of 2024

• Pushpa 2: The Rule was the year’s biggest hit, earning ₹1,403 crore, including ₹889 crore from its Hindi-dubbed version—a new record for Hindi cinema.
• Other blockbusters included Kalki 2898 AD and Stree 2, which each grossed over ₹500 crore, while Devara – Part 1 and Bhool Bhulaiyaa 3 crossed ₹300 crore.

Hollywood and Other Regional Films

• Hollywood collections dropped by 17%.
• Punjabi and Tamil cinema saw declines due to a lack of major hits.
• Bengali cinema remained steady, with films like Khadaan and Bohurupi earning over ₹15 crore.

Looking Ahead to 2025
The trends show that regional cinema and fresh storytelling are essential to keeping audiences engaged. With changing tastes and the continued rise of regional films, 2025 could bring further shifts in India’s film industry.