The Inspiring Journey of Kalyan Jewellers

Kalyan Jewellers, founded by TS Kalyanaraman, has grown into a global brand with a wealth of over $1 billion. Starting 30 years ago as a single store, the company now boasts 194 outlets across India and the Middle East.

A Family Legacy

TS Kalyanaraman comes from a family with deep roots in business. His ancestors migrated from Tamil Nadu to Kerala, where they built a legacy in textiles, including the Seetharaman mill.

At 21, Kalyanaraman ventured into the jewelry business after listening to his textile customers, who wished for a one-stop shop for sarees and jewelry for weddings. With an investment of ₹1 crore—₹25 lakh from his savings and ₹75 lakh as a loan—he opened the first Kalyan Jewellers store in 1993.

A Visionary Approach

Kalyanaraman brought a fresh perspective to the jewelry business, applying ideas from the textile industry. He introduced ready-made jewelry, which required larger exhibition spaces and dedicated parking—concepts ahead of their time.

Starting in South India, the brand expanded nationwide, entering Gujarat in 2012. A successful ad campaign featuring Amitabh Bachchan further solidified its presence.

Online Expansion and Youth Appeal

In 2017, Kalyan partnered with Candere, a Mumbai-based online jewelry brand, to strengthen its e-commerce presence. By offering trendy, lightweight designs, the brand appealed to a younger audience, blending tradition with modern style.

Marketing and Values

Kalyan Jewellers’ marketing strategy has been key to its success. Along with Amitabh Bachchan, the brand collaborates with regional celebrities to connect with local audiences.

Rooted in honesty and transparency, Kalyanaraman credits the company’s century-old family values for its growth. The brand proudly carries forward its ancestors’ belief in ethical business practices.

Expanding Globally

Kalyan Jewellers now operates 150 stores in India and the Middle East and is steadily growing. Kalyanaraman remains committed to customer satisfaction and hopes to serve customers worldwide in the future.

“We believe we are on the right path to achieving our vision of opening stores across the world,” says Kalyanaraman, expressing gratitude for the support that has fueled the company’s remarkable journey.