Thailand emerges as favourite travel destination for young Indians

India has the highest population of Gen Zs and Millennials globally, making youth a key demographic for Airbnb in India.

According to the latest data revealed by Airbnb, there has been a significant surge of 80 percent in travel bookings to Thailand by Indian guests, driven predominantly by younger travellers, particularly GenZ and Millennials.

Between 2022 and 2023, bookings in Thailand on Airbnb have increased by more than 60 per cent year-on-year.

This trend was especially attributed to the recent Holi and Easter long weekends, when searches for stays in Thailand increased by over 200 percent. 

Additionally, the Thai government’s visa-free policy, recently extended until 11 November 2024, and the availability of various non-stop daily flights has also made a significant impact.

As per Thailand’s Ministry of Tourism and Sports report, India is the fifth largest inbound market for this Asian country.

Demographic trends

India has the highest population of Gen Zs and Millennials globally, making youth a key demographic for Airbnb in India.

Top 5 destinations in Thailand:

• Bangkok
• Phuket
• Chiang Mai
• Krabi
• Samui.

They have shown a preference for beach and city getaways, with the most booked categories being Pool, Tropical, Near a beach, Near a national park, and Iconic city.

Duo and solo travellers were the largest traveller types, while small groups (3-5 people) and medium-sized groups (5+ people) were the fastest-growing segments, increasing by approximately 67 percent and 68 percent year-on-year respectively.